Hey there! I’m Ali, the face behind Ruba Apparel.

 

By day, I navigate the corporate 9-to-5 world, but by night, I’m a designer, an outdoor adventurer, and a total hyper-fixation enthusiast living out west in beautiful Utah.

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Design has always been a passion of mine. After a previous apparel shop took off and then had to take a backseat during the chaos of Covid, I realized how much I missed creating pieces that bring people together. Ruba Apparel was born from that exact spark, a place where adventure, cozy style, and your favorite hobbies collide.

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Everything you see here is designed by me, and almost all of it is inspired by my own life. The America 250 Cavalier Tee? That’s my pup, Henry. The Dachshund Tees? Dedicated to my cousin’s sweet pups, Dolly and Daphne. Whether it’s a nod to the western landscapes I call home, a tribute to my friends' massive plant obsessions, or gear for a weekend spent hiking and camping, these designs are made for girls who love adventure and aren't afraid to be a little obsessed with their hobbies (and their pets).

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Because life moves fast, I try and drop brand-new designs every single week.

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Have a request? If you don’t see your favorite dog breed or specific hobby represented yet, I want to hear about it! Drop me a message below. I love custom requests and want to make sure your absolute favorite things are front and center.

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Thank you for supporting my small business and being part of the journey!

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XO, The Ruba Apparel Team (and Henry 🐾)